Page 44 - TARGETED REPLACEMENT CAMPAIN

COMMUNITY THEATRE

Community Theatre offered a platform for customized edutainment skits that resonated with
campaign Project‘s targeted low literacy settings as a trigger for action and adoption of supported
priority behaviours.The Integrated SBCC program carrying a proposition that integrates core attributes
of Malaria messages platforms namely correct net usages and net caring depicted to reflect cultural
settings and values of the target audience in the respective campaign targeted 6 enhanced Districts.

Community Theatre Events implementation involved
roving themed Community Theatre Vans comprised
of experienced troupes of 4 Cultural Performers, DJ, a
trained MC for themed messages dissemination and
Team Supervisor deployed around highly populated
areas by Saimal Communications to implement aligned
Cultural Show activities across selected campaign
Districts respectively. Focus for Cultural Show activity
coverage directed to Wards in a clear cycle as per agreed
SLAs through the inclusion of;