Page 43 - TARGETED REPLACEMENT CAMPAIN

INTERPERSONAL COMMUNICATION (IPC)

Core to the implementation of the Targted Replacement campaign across 2 campaign regions were ‘IPCs’
designed to effectively reach and engage age appropriate target audiences at their respective work spaces.”

Interpersonal communication (IPC) was one of the main approaches used to effectively sensitize and mobilize
target audiences. It required SAIMAL’s age appropriate IPC Agents to conduct one-on-one discussions with
smaller groups of up to 15 potential clients addressing associated barriers to the adoption of positive priority
health behavior whilst collecting detailed information of the engaged populations and their respective behavioral
determinants.
“Through IPC, mobilizers can determine what stage the potential client is at in the journey and provide tailored

messages that take the client(s) to the next stage of the stages of behavior change. It is also easier to address the
barriers to adoption of promoted services through IPC because there is face-to-face interaction and the client
has the opportunity to ask questions.”

During IPC sessions, audiences were provided with accurate and complete information about key malaria
messages to build demand and make the target audience informed on the importance of sleeping on the ITN
every day. Identification and correction of any myths and misconceptions about any campaign messages and
addressing any fears/ concerns about the available test and treat services was also done.

• Increase knowledge about promoted Long Lasting Instecide Net campaign messages
• Encourage discussion about promoted supported behaviors for positive malaria prevention

messages
• Encourage the target audience to partake in campaign interventions
• Encourage the specific target audience to encourage other eligible audiences especially in the priority age
groups to sleep under ITN every day
• Address specific barriers, Myth and Misconception on ITN’s through testimonial sharing among themselves