Page 317 - Nutrition Counseling and Education Skills: A Guide for Professionals

be applicable. Box 14-2 outlines the possibilities. This section discusses the types of media to consider—from
stationary formats to interactive use of real objects and multimedia presentations.

Stationary Media

Bulletin, display boards
Charts, posters
Photographs, illustrations
Print materials

Interactive Media

Whiteboards, flip charts
Real objects, equipment
Food and food models
Food demonstrations, tours
Pictures, packages
Food labels, menus

Technology-Focused Media

Computer-based presentations
Audio recordings
Video recordings, web-based formats
Social media

Box 14-2 ■ Examples of Visual Media

Stationary Media

Stationary media should be totally self-explanatory. They are often visual displays in a hallway, a classroom, or
another public area. Visual media could also be a chart or a graph in a magazine, newspaper, or written
handout. The audience is wide in scope and interest. Media are meant to attract attention and convey a simple
message. The most effective stationary media also create immediate interest on first glance and promote the
audience to spend more time with the media.3,5

Bulletin or Display Boards
Bulletin boards or display boards can spark interest in a topic. The concept should be simple, and the display
should visually attract attention. The average adult spends 45 seconds looking at a display. Focus on one
theme with three or fewer messages including the “take-home” message. Limit the number of words and use a
type size of 18 to 24 points. Use creative headings, eye-catching graphics, and interesting photographs.4 The
bulletin and display boards are usually permanently affixed to a wall.

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