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20 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT
DEVELOP A SOCIAL MEDIA PLAN
Once you and your media crew have established your programming schedule outlining your
content and guests, start developing a social media plan that aims to capture your audience’s
attention before, during and after your broadcast.
A program such as Hootsuite provides an efficient way of posting social media content across
multiple platforms at the one time. This saves time and resources.
The prescheduling aspect of this program allows you to schedule your posts days prior to your
show going to air. Whilst you will at times still need to post content as it happens, prescheduling
posts the night or day before saves a lot of time when you are under pressure producing a live
show.
Prescheduling also provides you with an opportunity to create graphically appealing banners and
animated posts about your guest’s appearance on your station.
You could use a phone and iPad app like Ripl, to produce diverse, animated and colourful promo-
tional posts that will stand out in a cluttered social media feed.
