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YOUTUBE
Modern broadcast radio can also be supplemented by the appropriate use of video.
If you have a high profile guest in the studio it presents a good opportunity to film the interview and
stream it live on YouTube or embed it on your website for your listeners to watch later if they wish.
KNOW HOW TO REACH YOUR AUDIENCE THROUGH SOCIAL MEDIA
It’s a no brainer that you use social media to promote your radio station to your existing and growing
audience. It’s free, simple to use and accessible to all.
Many of you already know how to use the multitude of platforms that are available.
Identifying your audience and knowing where you can best find them should determine which social
media platforms you will use to promote your station.
