Page 22 - FOOTSCRAY LIVE Project - Marketing & Promotion_Neat

22 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT

IDEAS T O A TTR A C T AND

KEEP LIS TENER S

RUN CONTESTS AND POLLS

An effective way of getting your audience and social media followers interacting and reacting to
your posts is to run a competition on your social media platforms.

The prizes for winners could include free tickets to local gigs, community events or vouchers to
restaurants and cafes in Footscray.

Having someone endorse your station to their friends and followers is the best and most
authentic form of promotion.

Receiving a referral from a trusted friend guarantees engagement within their network and is a
good way of building your audience.

CONNECT WITH POPULAR LOCALS

Having a person or influencer with a large social media following endorse you is another way of
quickly building awareness of your station and grow your audience.

A good way to have a popular local promote your station to their social media network is to
interview them.

Promoting their interview before, during and after your interview and including their social media
handles or tags in your posts, will hopefully see them retweeting and/or sharing your post.

CREATE A WEBSITE FOR YOUR RADIO STATION

Creating a dedicated website gives you an uncluttered platform on which you can embed your
radio station player.

It is also good platform to conduct online chat, publish blogs, cultivate a mailing list on a
web-based marketing automation e-newsletter platform like Mailchimp, and develop other ways
in which you can interact with your listeners.

You can use your website to outline your programming schedule, promote your daily or hourly
shows, celebrity interviews, community events, competitions and more.