Page 24 - FOOTSCRAY LIVE Project - Marketing & Promotion_Neat

24 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT

PROMOTE YOUR STATION ACROSS THE INTERNET ON DEDICATED RADIO DIRECTORIES AND
ONLINE FORUMS

You can grow your audience beyond your community and across the world by listing your radio
station on Internet Radio Directories such as the ones listed below.

• Streema
• Dirble
• Radio-directory
• Streamitter
• Streamingthe
• TuneIn

Whenever you have some important news to share like an interview or a podcast, you can
subscribe to an online forum like Reddit. If you spend enough time contributing and authentically
engaging with others on forums like this, it could be a good way of growing your audience.

PODCASTS

As with many forms of media, audiences want the choice of listening to either live or on-demand
radio when it suits. These days, in most radio stations, live radio is repurposed as podcasts for
on-demand listening, as a mandatory part of their service to their audiences.

Podcasts are popular because if a listener misses an interview or a show, they have the option to
listen to it later whenever and wherever they might be.

The way radio is being consumed these days, from a ratings perspective, many radio stations are
treating podcast listener numbers almost as important as their live radio listener numbers. For
this reason it is important that professionally produced podcasts are made readily available to
listeners soon after the live broadcast of an interview or show has ended.

The best podcast platforms are those that provide listener analytics. These analytics not only
provide you with audience numbers but also where geographically they are listening from, on
what device they are listening on, and what time and day they are listening. This is all great
information to help you understand the type of people who are listening to your content.