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ROCKNATION ISSUE 13                                                                                                                 PAGE 3

  Rocknation:  Let’s talk about the   We went into another room around the
  Stimulate This Tour.  Who’s on the tour  corner and just did one take, each   SHINEDOWN
  and how did you get it?             person, and that became the video.
  Barry:  The tour is Halestorm,      The director Darren Doane came up
  Chevelle, us and Staind, and Aaron   with the story line a little bit later, down
  Lewis this is his brainchild and he   the road, when we were actually
  approached us to do the tour.  We   looking to do the video.  It’s pretty dark,
  played a bunch of festivals with    but it relates well to the song.  The
  Stained over the years and we always  “Sound of Madness” is every day life
  wanted to do a tour together and    and it’s something as maddening as
  we were finally                                      the missing child
  able to put that                                      thing, or it could
  together.  The                                        be waking up to
  reason the tour is                                    an alarm in the
  called Stimulate                                      morning, or it
  This is because                                       could be this guy
  it’s going to be a                                    snoring in the
  low dough tour.                                       middle of the night
  Tickets are going                                     or this guy getting
  to be under $40,                                      drunk and yelling
  concessions are                                       at me, it doesn’t
  going to be cut                                       matter.  It could be
  down, parking                                         anything.
  is going to be                                        Rocknation:  You
  cut down, to get                                      guys have said
  back to the people.                                  that the band is
  We are lucky enough to be in the posi- your reason for being.  What is the
  tion where we can give back, when the  meaning behind that?  That is a pretty
  country is having hard times and a lot   heavy statement.
  of these shows are going to be in cities  Barry:  I don’t know any other way to
  where the market has been the worst.   live. Zack:  It’s all we know.  We are
  That’s the whole point of this.  It’s   a family.  We don’t get up on stage
  going to be 40 shows starting in July.   because of money or any other sick
  Rocknation:  A lot of bands are going  feeding thing.  We get up on stage
  on tour and tours cost a lot of money.   because we love playing in a band   Interview with Zack, Barry and Eric of SHINEDOWN
  So how are you able to get away with   together.  We look forward to it all day
  that?                               long, going on stage and playing music   Photo by: David Bergman                 By Jeffrey Easton
  Zack:  I think it’s the tour package that  with each other.
  we have now, it’s not about money.  I   Eric:  I think I look at these guys more   good, I think this is our best to date,   Then, Brent, vocally, he wrote
  think everyone is pretty happy where   on stage than anything else when I’m   and sonically, it’s the best record   lyrics straight from the heart, which
  they are in their career and so we are   up there playing.  It’s fun.  Take your   we’ve done too.  Rob Cavallo is an   he always does, but this one he was
  able to cut prices of tickets down.  We  three best friends in the world and play   amazing producer and Doug McKean   more blunt.  He just told it like it was,
  work with venues and vendors on the   music with them on stage every night.  is a great engineer and they made   or it is, and people relate to that
  price of concessions and stuff like that. Rocknation:  You guys have had   this record sound the way it does.    a lot more.
  Barry:  We are personally taking pay   several albums out.  You guys have
  cuts and spending more on production  gone gold.  When do you think you’re
  to put on a good show.  Like I said, we  going to platinum status?  You guys
  are lucky enough to be able to do that  are working hard.
  and that’s a great thing.           Barry:  I’m doing it this time.  We’re
  Eric:  It’s a difference between    going to try.  It’s hard these days, but
  making money and breaking even.     we’re going to try.  We still have 2 or
                                      3 more singles to release from this re-
                                      cord.  We are touring the world, which
                                      we’ve never done before.  We’re get-
                                      ting Top 40 love, which is just strange
                                      to us – to be played next to Lady Gaga
                                      and Kelly Clarkson, but you know what
                                      ever it takes.  Hopefully that turns into
                                      record sales.  It’s an important goal for
                                      us, but it’s not the only goal.  We still
                                      are able to tour and sell out shows,
                                      that’s the most important thing.
                                      Rocknation:  What about this album
                                      do you think is different from the past?
                                      Barry:  I think the songwriting is more
                                      honest.  Though the last albums were

                                      All live photos by: Mary Richardson









  If we’re able to break even and
  give back a little bit, it’s
  important.
  Rocknation:  The “Sound of
  Madness” video just debuted.
  What is the story behind this
  pretty dark video?
  Barry:  It’s pretty funny how the
  video started.  We were actually
  doing the “Devour” video, and we
  said, “Hey, we might want to get
  some B roll footage for “Sound
  of Madness,” because we know
  that will be a single eventually.”
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