Page 45 - 2019-2020 NSYSU Annual Report

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Distinguished Academic Achievements 研亮點

復振南島文化 The new Center for Austronesia Social and
「南島民族社會文化發展中心」揭牌 Cultural Development is officially open
Taiwan is the cradle of Austronesian languages and
台灣是南島語的源頭、南島民族的原鄉，全 the origin of the Austronesian peoples. Director of the
台原住民鄉鎮分布最多的區域就在南台灣。 Center for Austronesia Social and Cultural Development
「南島民族社會文化發展中心」台邦．撒沙 Professor Sasala Taiban emphasized that the academic
勒主任強調，原住民族在台灣與南島地區皆 circles are becoming more and more aware of the
具有特殊意義，學術上日漸獲得重視。該中 importance of the research on the indigenous peoples
心的成立是以南島文化研究為目標，統合南 of Taiwan and other regions with the Austronesian
島文化與原住民族相關研究，以及輔導原住 population. The mission of the Center for Austronesia
民學生進行多元課程規劃，在外交、海洋、 Social and Cultural Development is the research and
文化、語言、音樂、藝術等方面，建立進軍 integration of the Austronesian cultures and guidance
for indigenous students by planning diversified
世界、航向南島的能量。
courses. The Center is to become a leader among the
Austronesian regions in such areas as international
relations, marine studies, culture, language, music, and
arts.

According to brand trust survey conducted
by NSYSU's international collaboration,
Giant Manufacturing ranks first for
consumer trust

JZN Brand Research Center and the College of
Management were authorized to use the survey tools of
Gustavson School of Business, University of Victoria, to
conduct a brand trust survey covering 40 top consumer
brands in Taiwan in 17 different sectors. According to
the survey, Giant Manufacturing Co. ranked first for

跨國合作研究品牌調查 consumer trust. Among retail channels, Family Mart
捷安特奪消費者信任冠軍 and PX Mart ranked high: 2nd and 5th, respectively.
Foreign brands such as Starbucks or Panasonic have
本校舊振南品牌研究中心與管理學院獲得加 also occupied a steady position in Taiwan, 3rd and 4th
拿大維多利亞大學 Gustavson 商學院授權 ranks, respectively.
問卷工具，針對台灣前 40 大的消費品牌，
涵蓋 17 個行業別，進行消費者品牌信任度
調查，結果顯示，捷安特榮登最受消費者信
任的第 1 名寶座；消費者於日常生活經常接
觸的零售通路，例如全家便利商店與全聯福
利中心，也名列前茅，分居第 2 名和第 5 名。
外來品牌星巴克與松下 Panasonic 也分別穩
居國人心中第 3、4 名。

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