Page 20 - Jostens Yearbook_Adviser Guide
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PHOTOGRAPHY/REPORTING
                                                                                                                                               RESUMÉ ASSIGNMENT
                                                                                                                                                                                            Photographers attend school events and/or classes
                                                                                                                                                             RESUMÉ ASSIGNMENT
                     1.3           ROLES AND                                                                                                                                                to interview and take photographs. They must be
                                                                                                                                                                                            available after school to attend a variety of functions.
                                                                                                                                                 CREATE A RESUMÉ FOR YOUR YEARBOOK STAFF APPLICATION USING THESE STEPS:
                                                                                                                                                                                            Photographers are responsible for reviewing and rating
                                   RESPONSIBILITIES                                                                                               1  TELL ME ABOUT YOURSELF  4  MAKE IT PRETTY!  their work and writing captions, and should be outgoing
                                                                                                                                                                           ■ Well, not necessarily pretty, but dress it up.
                                                                                                                                                       ■ What are your interests?
                                                                                                                                                                                            and friendly.
                                                                                                                                                       ■ Include relevant background information.
                                                                                                                                                                           ■ Use design, photography, writing, sales strategy.
                                                                                                                                                       ■ What are your favorite colors?
                                                                                                                                                                         talents and your strengths.
                                                                                                                                                       ■ What do you want to be when you grow up?    ■ Use whatever your skills allow to show off your
                                                                                                                                                       ■ Tell me anything you think I’d be interested in!    ■ Remember, I need to be able to read it, so
                                                                                                                                                                         use headings to help guide me through the
                                                                                                                                                                         information.       SALES/MARKETING
                                                                                                                                                  2  TELL ME, WHAT JOB DO YOU
                                                                                                                                                    THINK IS RIGHT FOR YOU?  !  NOTE
                                   Yearbook staff are the school’s historians. They are                                                                ■ PHOTOGRAPHY: typically an outgoing personality,   EVERY POSITION ON OUR STAFF IS IMPORTANT.    Marketing keeps the program in business. Marketing
                                                                                                                                                     attend school events and/or classes, take notes and
                                                                                                                                                                        And while certain staff and leadership positions are
                                                                                                                                                                        limited, it is my goal to put you in a position that you
                                                                                                                                                      photos. Must be available after school.
                                                                                                                                                                        are interested in having.
                                                                                                                                                       ■ LITERARY: compose stories, proofread and   activity generates publicity and sales—which includes
                                   responsible for accurately covering the school year while also                                                    organizing content. Creative.          everything from marketing, to processing orders, to
                                                                                                                                                      brainstorm coverage. Good at looking for angles and
                                                                                                                                                       ■ DESIGN: work with yearbook design software to
                                                                                                                                                     create original, eye-catching layouts that generate
                                   creating a quality publication that will be enjoyable and relevant                                                visual interest. Has good planning and organization.  It’s time to apply for your    soliciting patrons/advertisers. It is the public face of
                                                                                                                                                                       yearbook job!
                                                                                                                                                  3  TELL ME WHY I SHOULD                   the business via social media, the web and on-campus
                                   to the school community for years to come. Ideally, it is a                                                      CHOOSE YOU
                                                                                                                                                       ■ What are your qualifications?
                                                                                                                                                       ■ How does your schedule fit this role perfectly?  promotions.
                                   completely student-produced publication.                                                                            ■ What (if any) leadership roles might you want?
                                                                                                                                                       ■ What specific skills do you have?
                                                                                                                                                       ■ What is your experience level?
                                                                                                                                                       ■ Include anything else that might be persuasive.  BUILDING YOUR TEAM
                                   There are a number of options for structuring a                                                                                                          All programs work best when students are given
                                   yearbook production staff. One way is to assign                                                                                                          choices. Whether working with a novice team, or one
                                   students to have specific roles and functions. Another                                                                      © 2018 by Jostens, Inc. All Rights Reserved.   whose involvement is intermittent, student buy-in
                                   is to assign them to page teams and allow them                                                                                                           remains key. And while some staff members may
                                   to determine how to divide up the tasks needed to                                                                                                        function in one role all year, many staff members will
                                   complete their assignment.                                                                                  SAMPLE RESUMÉ
                                                                                                                                                                                            take on a variety of roles and responsibilities to ensure
                                   Regardless of the structure, yearbook production                                                                                                         that work gets done and deadlines are met.
                                     tasks generally fall into four basic areas:
                                                                                                                                                                                            For the first few weeks, students should learn the
                                                                                                                                                                                            requirements of publication: design, photography,
                                   WRITING                                                                                                                                                  writing, management. Teams will be assigned by the
                                   Writing drives the direction of the publication.                                                                                                         adviser and will be based on ability, student interest
                                   Writers determine the subject matter, coming up with                                                                                                     and commitment.
                                   compelling angles for the stories they compose.
                                     As proofreaders and editors, students have the final                                                                                                   RESUMÉ ASSIGNMENT
                                   eyes on every page in the book.
                                                                                                                                                                                            Several weeks into school, students should apply for
                                                                                                                                                                                            the job they are interested in by submitting a resumé to
                                   DESIGN                                                                                                                                                   the adviser. In making a case for themselves, students
                                   Design makes the book beautiful. Designers work                                                                                                          practice a number of important advertising and design
                                   closely with publication softwares like Adobe  InDesign                                                                                                  skills. It allows the adviser to staff her program based
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                                   and Adobe  Photoshop  to create original, eye-catching                                                                                                   on student interest and skill. It also requires resumé
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                                   layouts. They look at typography, color and graphics to                                                                                                  writing, a practical, real-world skill that is applicable to
                                   implement the overall theme of the yearbook.                                                                                                             students even after they leave the yearbook classroom.










        20       SECTION 1.3    ROLES AND RESPONSIBILITIES                                                                                                                                                                BUILDING A TEAM    21
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