Page 74 - Jostens Yearbook_Adviser Guide

TERMS GRID PICA

A framework of vertical or horizontal columns used for A unit of measurement in graphic design equal to
organizing and aligning content. 1/6 of a inch, used for measuring the width and height
of content elements.
CENTER OF INTEREST GUTTER

Primary subject that catches readers’ attention first. Should be the focal point The center of the spread, where the yearbook is bound POINT
or dominant element within the photo. with thread and glue into the spine. Typographic Increment used to ensure precise design measurement.
elements should not be placed in this area. A point is 1/72 (or 1/12 of a pica) of an inch and is
CONTRAST used for measuring typography and rule lines.

Opposing elements spark visual interest. If all content elements are the same HIERARCHY
size, format, shape, weight or color, the design risks becoming monotonous. Creates order and indicates importance through PROCESS COLOR (CMYK)
Variety is the key to keeping the visual presentation lively. These techniques size and placement. A large headline and a smaller The primary colors of cyan, magenta, yellow plus black
create contrast: Size (big vs. small); Format (horizontal vs. vertical); Shape secondary headline placed above a story create a used in full-color (or 4-color) printing.
(modular, circular, cutout); Weight (thick vs. thin); Color: (b&w, process, spot) range of three different type sizes. This range or order
is a hierarchy. RAIL
DOMINANCE

Achieved by making a content element significantly larger, calling attention to INFOGRAPH Expanded spacing used to frame or separate. Created
when a vertical or horizontal column/grid is left empty
itself and becoming the focal point. The dominant element, often a photograph Presents facts and figures, often poll and survey results, or mostly empty.
or collection of photos, should be important enough to justify this treatment. in a visual way that often includes illustrative art.
READER-ENTRY POINT
EYELINE MARGIN

A horizontal band of spacing used as a unifying device across a double- Boundaries established for the content; they provide A point of interest that draws in a reader; usually a
photo, graphic element or quickly-read text. Multiple
page spread. The eyeline runs across the two facing pages, visually linking a frame of white space along the top, bottom, left and entry points draw in different types of readers.
the spread.
right outside edges of the spread.
RGB
EXPANDED SPACING MODULAR DESIGN

Generally a “rail” of 3–6 picas running vertically or horizontally and used to A design style that expands coverage and design Red, Green, Blue. The computer’s native color space.
Using RGB allows a wider gamut of colors. Always use
separate or isolate content.
options by converting traditional photo boxes into RGB colors when working with YearTech.
content modules, opening a host of storytelling
FOLIO TAB coverage options. SANS SERIF

For reader reference, a small identification that appears with the page number The characters of a typeface that have no short
and reflects the specific content of the spread. MONOCHROMATIC finishing strokes, or feet, at the end of the main
Different values (tints and shades) of one color. strokes. Helvetica is a common sans serif font.
FONT (OR TYPEFACE) These color schemes can be effective, soothing and
authoritative. While monochromatic schemes can SERIF
A complete set of characters (letters, numbers and symbols) that share a
common weight, width and style. Each font has a unique name such as be the easiest to balance visually, they can lack the A style of typeface characterized by finishing strokes,
Helvetica or Times. Jostens provides more than 200 fonts for use in yearbooks. contrast and higher impact of other color schemes. or feet, at the end of a letter stroke. Times is a
The Yearbook Kit includes a font card with a preview of each font. common serif font.

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