Page 76 - Jostens Yearbook_Adviser Guide

SPACE THREE-PEAT GRAPHIC STRATEGY DESIGN TERMS REFERENCE SHEET

Experienced designers know that space is a powerful A graphic technique incorporated into a design at least
tool, if strategically planned. In addition to maintaining three times for visual unity.
a consistent framing margin around the spread, three PHOTO MODULE
levels of spacing provide flexibility: TRIADIC PRIMARY DOMINANT PHOTO A collection of images that tell
■ Standard spacing, generally 1 pica, is the default HEADLINE Noticeably larger than the a story, usually separated with
tight spacing.
Large, catchy and
spacing used for consistency. The use of a column Consists of three colors that are equally spaced on SECONDARY enhanced with color; other photos; a dominant CUTOUT PHOTO THREE-PEAT
grid guarantees consistent, standard spacing the color wheel, forming an equilateral triangle. Triadic HEADLINE makes a verbal element should be two to TIGHT SPACING A photo cutout of its Repeating color, fonts and
three times larger than other
Provides information
between content elements if they start and stop color harmonies tend to be quite vibrant, even if you to supplement the connection to the page elements. Related photos are background. Also known graphic elements promotes
dominant photo.
on the columns. use pale or unsaturated versions of your hues. To use primary headline. touching for visual unity as COB, COBs are often a unified look.
a triadic harmony successfully, the colors should be and to save space. anchored to a line or a
■ Tight spacing, generally 1 to 6 points, is often carefully balanced—let one color dominate and use the color block.
used between photos or other related elements for two others for accent.
visual unity and to save space.
■ Expanded spacing, generally a “rail” of 3 to 6 TYPOGRAPHIC DESIGN
picas, is used to separate or isolate content from
the rest of the content on the spread. A design style that places emphasis on the creative
use of typography to deliver a story. Because yearbook
TEMPLATE readers prefer photography, typographic designs are
used in a limited way for special impact.
Master pages that help maintain consistency within a
design or section by providing a design, but lacking WHITE SPACE
finished text and photos. Templates can be original
designs created by the yearbook staff or predesigned An unoccupied part of a design; so named because
by Jostens as part of the Page Surfer collection. the white background is visible. All white space should
be planned and includes margins, interior spacing
and rails.

James Bowie High School, TX

FOLIO/FOLIO TAB MARGIN EYELINE EXPANDED SANS SERIF FONT CONTENT MODULE
Indicates the page number Margins establish Horizontal band of SPACING Fonts that do not have “feet” Displays supplementary content,
and content; sometimes boundaries for spacing used to unify A “rail” is used to vertically are modern and usually very often quotes or data.
features a small photo to add the content. a spread. and horizontally separate readable in design.
reader interest. the dominant photo from the
other content modules.

Aimee Roberts: Franklin High School, NC

76 SECTION 4.1 DESIGN 77