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Module  5: Differential Analysis
                                                        Shutdown Point of  Production Decision Case


                                                        The  shut-down  point  refers  to  the  minimum  price  where
                                                        companies  prefer  shutting  down  their  operation  instead  of
                                                        continuing to operate. In other words, it is the minimum price and
                                                        quantity for keeping operations open.

                                                        The  variable  cost  per  unit  (written  as  marginal  cost  (MC)  on  the
                                                        following  graph)  falls  with  an  increase  in  the  number  of  units
                                                        produced, up to a certain point. After this point, the variable cost rises.
                                                        Consequently, a U-shaped curve is realized when quantity is plotted
                                                        on the x-axis against the product price on the y-axis.


























                                      Break Even Point is the point where the variable cost/(MC) equals the average total
                                      cost (ATC). The shut-down point of production, on the other hand, is the price &
                                      quantity  at  which  the  (MC)  falls  below  the  (ATC).  The  company  is  better  off
                                      stopping or shutting down  its production at P1,Q1.
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