Page 18 - ASUTIL 2024 Edition

INSIDER

Rouge Duty Free surges forward as a bigger pan-Caribbean powerhouse

Rouge Duty Free – the pan-Caribbean
retail power that now has stores in
Trinidad, St. Thomas, St. Croix, Grand
Cayman, Grenada, St. Maarten/St. Martin
and Tulum, Mexico as well as operating
the only Creed boutique in the Caribbean
in St. Barth—will be expanding further
with the opening this year of six new stores
in Grenada, plus one in St. Croix, one in
St. Thomas, one in Tulum, one in Grand
Cayman and at least two in Trinidad.
Rouge Duty Free entered Trinidad in
2023 – its 9th Caribbean island location
– and now the luxury and beauty retailer
will take a giant step forward in Grenada
in mid-July, when it expands its charming Brazilian designer Adriana Degreas, one Cabine. The second Rouge Duty Free
flagship in the renowned Port Louis Marina of the world’s leading luxury beachwear location is in Tulum Center at the Hunab
into six new retail outlets. The Rouge brands, as well as French luxury swimwear Lifestyle Center shopping area.
stores will be the key retail element in the brand Vilebrequin. There will also be a Tourism in Tulum is booming,
new Silversands complex at Port Louis free-standing liquor store carrying a broad supported by the opening of the new
Maritime Village, which is going through a range of all the leading brands,” he tells Felipe Carrillo Puerto International Airport
phased opening at this time. TMI. “These are brands that fit in this and the launch of the Tren Maya (Maya
The luxury Silversands Port Louis Luxury Mega Yacht Marina.” Train) project, which connects Cancun and
development includes a spa, exclusive dozens of destinations across the Yucatán
residential villas, food and beverage Tulum expansion peninsula, including Tulum. The new
outlets, retail and an entertainment hub. In another exciting development for airport began receiving direct flights from
The Silversands “Luxury District Fashion Rouge, the company will be opening a third the United States in March. Most recently,
Boutiques” at Port Louis, which is location in Tulum in the Hotel Zone before JetBlue inaugurated daily flights from New
anchored by the Rouge Duty Free stores, is the end of year – it will be located in one of York’s JFK International Airport on June
now nearly complete and scheduled for a the new hotels being built on the beach. 13.
soft opening next month. Tulum, on the Mexican Riviera, is
“Rouge will be operating six stores in currently one of the hottest destinations in Spirits distribution
the complex,” explains Raymond Kattoura, the region. Rouge Duty Free was the first Rouge is also expanding its
whose company Duty Free and Travel perfumery in Tulum. operations by becoming a direct liquor
Retail Group manages the business for At the end of 2022, Rouge opened distributor on the islands of Grenada and
Rouge in the Caribbean. “We will have a flagship store in the heart of the St. Croix. Among the brands currently in
one store devoted to Montblanc; one shop Archaeological district, in Aldea Zama, its distribution portfolio are Silkie Irish
carrying tobacco, cigars and chocolates; which carries an extensive selection of Whiskey, Wild Child Gin, Sach & Fritz
a really high-end sunglasses store; an fragrances and beauty brands, a vegan Vodka and the Bottega portfolio, as well as
expanded boutique for fragrances and skincare line, sunglasses and accessories. a wide range of fine wines.
beauty; and a high fashion shop devoted to The store also features a Beauty Spa

Renderings of the new Silversand development at Grenada’s Port Louis Maritime Village, showing the main entrance, the promenade with
restaurants and retail boutiques and the world famous mega-yachts. Renderings courtesy of Silversands.

ASUTIL Special Issue June 2024 18