Page 25 - ASUTIL 2024 Edition

INSIDER

Dior and Duty Free Americas unveil exclusive pop-up store at MIA

Dior, in partnership with Duty Free dazzle alongside its spirit and desires, as interpretation that features intense floral,
Americas, launched an exclusive pop-up it did for the ‘Miss Dior’ ready-to-wear fruity and woody notes.
store located in Miami International Airport collection that appeared in 1967,” says the
Terminal D by gate D47. The “enchanting” company. A Nod to Heritage and Innovation
retail experience is available from March This was his first collection of the The pop-up store itself is an homage
through June 2024 and invites passengers House dedicated to the young people who to both heritage and innovation, where
to discover the new Miss Dior Parfum. were daring enough to wear the pop colors luxury meets legacy.
At the heart of this animation lies an of the 60’s revolution, which was then in It features “Miss Dior logomania”
opportunity for customers to explore the full swing. elements that pay tribute to the audaciousness
latest addition to the iconic fragrance line – The latest creation from Francis and explorative spirit characteristic of both
the new Miss Dior Parfum. Kurkdjian. the new creative director past eras—like that which inspired Miss
Alongside this centerpiece, the for Parfums Dior, echoes this legacy. Dior’s first ready-to-wear collection in
pop-up features a handpicked selection The new Miss Dior Parfum is a modern 1967— and today’s daring trends.
of Miss Dior fragrances, makeup, and
skincare products, each embodying the
sophistication and savoir faire of Parfums
Christian Dior, says the company.
The legendary original Miss Dior
was created in 1947 when Christian Dior
wanted a fragrance that would convey his
fashions and the spirit of the era.
Then, two decades later, Miss Dior
became “the scent of a young generation
rediscovering a taste for life. The scent
of youth that would become the eternal
signature of the founding fragrance, and

25 June 2024 ASUTIL Special Issue