Page 34 - ASUTIL 2024 Edition

INSIDER

Pernod Ricard brightens MIA with Royal Salute 21 Year Old

Miami Polo Edition pop-up

After launching the Royal Salute 21 Greg Ford, General Manager Travel Polo Edition is the sixth edition in the
Year Old Miami Polo Edition in global Retail Americas at Pernod Ricard says the Polo Collection and continues the Scotch
travel retail in April, Pernod Ricard Global Miami pop-up was the perfect start for the whisky’s ethos of entering new kingdoms
Travel Retail has been rolling out the new latest Pernod Ricard innovation. by capturing the culture of emblematic polo
limited edition with activations throughout “Very proud of our team and partners locations around the world. Celebrating its
key locations in the region, with MIA the for bringing our Royal Salute Polo Miami famed polo clubs and vibrant scene, Miami
logical start for the bespoke Miami bottle. launch to life after months of hard work! is a modern-day polo destination and takes
The launch initiates a 360 degree The centerpiece of our activation is an the spotlight as the inspiration behind this
marketing campaign on a global scale, outstanding pop-up in Miami International new blend.
immersing travelers in the Royal Salute Airport, which runs until the middle of Royal Salute’s link to polo dates back
Miami universe with numerous high profile June,” he says. over 15 years. The newest polo-inspired
activations in major international hub Pernod Ricard says that the expression comes endorsed by celebrated
airports – including London Heathrow, campaign will be leveraging its extensive polo player and Royal Salute World Polo
Singapore Changi, Dubai International, international footprint in travel retail, and Ambassador Malcolm Borwick.
Taipei and Sao Paulo. The colorful pink its ability to connect with impact with Expertly crafted by Royal Salute’s
bottle was first celebrated with a “dazzling” travelers across all touchpoints while Master Blender Sandy Hyslop to embrace
experiential pop-up at Miami International crucially maximizing synergies with the essence of Miami’s sun-kissed energy,
Airport, in partnership with Duty Free domestic markets. the new expression presents a first in Royal
Americas from May. The Royal Salute 21 Year Old Miami Salute’s blending history, with a bespoke
whisky finished in a blend of classic
first-fill bourbon and first-fill rye casks.
The result of this all-American oak cask
finish is superbly smooth with vanilla and
coconut flavor notes resonant of Miami’s
golden beaches, and a subtly spiced finish
that captures warm city sunsets.

DFA featured Royal Salute 21 Year Old Miami Polo Edition with a Red Carpet Activation at Miami International Airport.

ASUTIL Special Issue June 2024 34