Page 31 - ASUTIL 2024 Edition

INSIDER

At the Point of Sale with We An Idea

Travel retail creative architectural and Toronto Airport with Dufry, to Marshall downtown Doral, and opened a permanent
industrial design firm We An Idea continues Retail Group’s Beauty Hub for L’Oréal office in Medellin, Colombia as they focus
to be on a whirlwind of development, Group at New York LaGuardia Airport, to on strengthening the business in both
following its expansion last year from its Moet Hennessy’s stunning on-trade project regions.
original platform in Miami to a second on Norwegian Cruise Line’s Great Stirrup Calling themselves “a company for the
office in Latin America and extending its Cay in The Bahamas, to mention just a few. Americas,” WAI takes a regional approach
services to high profile projects in related Its impressive client list includes for its operations in North America
domestic markets. cosmetics brands from Chanel, Clarins, and LATAM. Using a team of in-house
We An Idea founders Juan Trelles and Dior and Armani to YSL and Ralph Lauren, designers and project managers, We An
Ernesto Cajias, whose agency has been and spirits brands The Macallan, Hennessy, Idea manages the production through its
behind some of the most iconic airport Glenmorangie, Chivas and Absolut, along partnership with manufacturing shops,
retail and cruise displays in the Americas with a growing number of new brands, says handling the projects from beginning to
since they started the company in 2016, Trelles. end.
have produced projects in more than 40 Last year, We An Idea introduced Here are two recent activations that
cities and ships throughout the Americas, an updated, sleek new corporate identity, the company produced for Puig and Pernod
ranging from the Chanel Boutique in opened a new Miami headquarters in Ricard in Latin America.

Luryx Duty Free, Rio Branco, Brazil.

Carolina Herrera, Paco Rabanne and Jean Paul Gaultier permanent visibility at Motta Arrivals Store, in Bogota El
Dorado International Airport

Single Malts Permanent Category Solution featuring a personalization of The Glenlivet at Avolta T3 Arrivals Store in
Sao Paulo Guarulhos International Airport
31 June 2024 ASUTIL Special Issue