Page 33 - ASUTIL 2024 Edition

INSIDER

The Flor de Caña HPP display in Geneva Airport was strategically positioned The HPP Flor de Cana activation at Charles de Gaulle
within the store, adorned with vibrant colors and tasteful decorations that International Airport in Paris captivated passengers as they
complemented the brand and product and welcomed customers. The Flor de Caña passed through, with a classy and refined space that seamlessly
Eco and the sensorial fusion station enhanced their overall experience aligned with the brand and product. Customers loved tasting
the Flor de Caña Eco, savoring the experience of pairing it with
chocolate, orange, and coffee beans.

Weitnauer Group expands South American operations with hub in

Uruguay

Weitnauer Group has announced the
opening of its latest subsidiary in Uruguay,
strategically positioned to cater to the
vibrant and expanded market along the
Brazilian border.
The new operation in Uruguay
will serve as a gateway to the dynamic
Uruguay borders and the growing market
of Brazilian borders, while supporting
Weitnauer’s logistic capabilities in other
South American markets.
Headed by Jonathan Romano, VP for
Americas, Weitnauer Uruguay will function
as an operational relay base, linked directly
to the company’s Americas hub in Miami, Jonathan Romano, Weitnauer Vice President for Americas, (left) will head up the
enhancing stock coverage and accelerating new Weitnauer Uruguay. Eric Laurent, President of Weitnauer Group, (right), says
lead times. Uruguay is the first of many planned expansions.
Eric Laurent, President of Weitnauer
Group, explains the expansion, “The growth potential for specific brands and With a presence spanning over 100
Americas is a region that excites us categories in new markets, ensuring that countries, Weitnauer Group has a long-
tremendously as a business and is a when we launch a new brand on behalf established reputation for delivering
natural expansion of our footprint in North of its parent company, the conditions are excellence across multi-category products
America, from our Miami base. optimal for success. This approach is one in travel retail and in domestic markets.
“As we embark on this exciting of our founding principals to building According to the company, this includes
new chapter, we are delighted that many long-term, flourishing partnerships. route to market, meticulous brand
leading brands in all categories have Fundamentally, we nurture, protect and management and brand building for luxury
already entrusted us with the management respect the luxury brands we represent as if perfumes & cosmetics, premium spirits,
of their distribution and brand equity in they are our own. tobacco, accessories, and confectionery,
key markets in the region. Behind our “I’m also delighted to confirm that underpinned by a commitment to quality
operational capability is a consumer-centric Uruguay is the first of many more planned and investment in consumer insights and
strategy that examines and analyzes the expansions to our global network.” market intelligence.

33 June 2024 ASUTIL Special Issue