Page 32 - ASUTIL 2024 Edition

INSIDER

Flor de Caña hosted an exceptional activation with Lagardère at Jorge Chavez Airport in Lima, Peru, offering customers an immersive sensory fusion
experience highlighted by a tasting of Flor de Caña 18.

At the Point of Sale with Flor de Caña, Nicaragua’s award-winning rums

Flor de Caña, Nicaragua’s award- and excellence. the base of an active volcano without
winning super premium rum brand, Flor de Caña was also the world’s sugar or artificial ingredients. The
continues to gather new accolades as it first spirit to be both Carbon Neutral and brand is recognized as a global leader
expands internationally through travel retail Fair Trade certified. In 2023, it was named in sustainability, receiving distinctions
activations. “Best Sustainable Rum Distillery” by such as “World’s Most Sustainable Rum
Flor de Caña’s most well-known The Ultimate Awards, a competition that Brand” (USA), “Ethical Award” (UK) and
expressions, its 12, 18 and 25 YO rums, seeks to recognize companies leading the “Sustainable Spirits Producer” (France).
each received Double Gold Medals this industry in terms of sustainable practices As part of its sustainability efforts,
year at the San Francisco World Spirits and committed to a greener future. the company has also pledged to plant
Competition 2024, the highest distinction Family owned since 1890, the Flor more than one million trees by 2025.
reserved exclusively for products that de Caña rums are distilled with 100% Through its own annual reforestation
demonstrate outstanding levels of quality renewable energy and naturally aged at program, Flor de Caña has already
planted nearly 750,000 trees since
2005, and in 2021, in partnership with
the environmental charity One Tree
Planted, the brand launched a global
reforestation campaign entitled “Together
for a Greener Future.” The campaign
includes a series of initiatives with
retailers, bars, restaurants and on social
media (#TogetherForAGreenerFuture)
to engage eco-conscious consumers and
raise awareness on the importance of
reforestation.

Flor de Caña successfully posted an activation at Paris Orly Airport,
positioined to attract the attention of all entering passengers. The stand’s
design and decoration were crafted to create a bright and inviting
atmosphere. The activations garnered exceptional feedback and engagement
from customers, who particularly enjoyed experiencing the tasting of Flor de
Caña Eco, embracing the sensorial fusion experience.

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