Page 80 - IAADFS World Summit 2025 Special Issue_Neat

INSIDER

Mondelez WTR’s Travel Collection combines bestsellers in one
convenient package

Mondelez World Travel Retail (WTR)
is reporting significant success with its
travel retail exclusive Travel Collection.
The product is an assortment of Cadbury
Dairy Milk, Milka Alpine Milk, Toblerone
Tiny Milk, and Milka with Pieces of Oreo.
“I am thrilled to see that the Travel
Collection has quickly become a standout
product in our portfolio. Designed with
travelers’ needs in mind, the numbers
speak for themselves: this product delivers
exceptional value and delights passengers
around the world. The Travel Collection’s
performance reaffirms that Mondelez
WTR is a category leader committed to
insight-driven innovation, with the broader to drive footfall; 25% of travelers prefer it has enjoyed incredible visibility and
goal of strengthening the confectionery not to carry too many items and a third of performance. Across Europe, it earned the
sector,” says Anna Somogyi, Director shoppers seek products that offer multiple title of the fastest-growing product in the
Category, Customer & Shopper Marketing flavors in one pack. ‘treat’ segment. It ranked among the top 5
at Mondelez World Travel Retail. The Travel Collection was best-selling products at Heathrow Airport
strategically created to cater to these in the first quarter of its launch and in
Insight-Driven Innovation evolving consumer preferences. The pack Copenhagen, it claimed the #1 spot during
The Travel Collection was born out addresses the demand for differentiation by a promotional period in May 2024.
of a deep understanding of the evolving offering a collection that can’t be found in The Travel Collection is now available
needs of travelers, says Mondelez WTR. regular retail stores. in over 250 airports globally, including
Through industry analysis, Mondelez top locations in Europe, the Middle East,
WTR identified that differentiation is a Performance & Achievements the United States, Latin America, and
top priority for shoppers; 50% of non- Since its debut, the Travel Collection Asia Pacific and is supported by strong
buyers cite the lack of product variety as has quickly become a key player in activation and visibility. It also aligns with
a barrier to purchase, while one-third of travel retail’s confectionery category. Mondelez WTR’s sustainability values; the
airport shoppers seek products they cannot Internally, it was recognized as the #1 packaging is designed to be recycled, and
buy at home. Insights also showed that innovation blockbuster in Mondelez the chocolate treats are made with cocoa
convenience and variety had the power WTR’s assortment for 2024. Externally, sourced through the Cocoa Life Program.

Ritter Sport targets Americas growth for TR Editions minis range

German chocolate specialist Ritter Americas as we plan to grow significantly
Sport will focus on the mini Colourful there; for example border stores and
Variety Tower Pink 250g and the mini airports in South America plus Canada.
Colourful Variety Pouch Pink 500g, its We plan to catch up and show commitment
latest Travel Retail Editions ranges, at the with our key customers, especially on
IAADFS Summit of Americas. much needed price adjustments. These
The new mini Colourful Variety conversations are important to align growth
Tower includes 15 minis and five different plans with existing customers and establish
flavors that are a mix of sweet, salty, fruity relationships with potential new contacts,”
and crunchy: Salted Caramel, Strawberry said Jan Bessel, International Key Account
Creme, Alpine Milk, mini Cornflakes and Manager Global Travel Retail.
mini Butter Biscuit. “We will leverage our time at the
The Ritter Sport mini Colourful Mix Summit to gather valuable insights from
Pouch Pink 500g includes 30 minis across our partners on our portfolio and discuss
the five different flavors. Both the new emerging regional trends,” said Bessel.
tower and pouch are color coordinated. Ritter Sport will be showing at
“This year the Summit will give us the Summit of Americas as part of the Otis
opportunity to build brand awareness in the McAllister stand, booth 100.

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