Page 26 - The Insurance Times May 2021
P. 26

SELLING




          PROFESSION-




          THE LARGEST




          AND GREATEST




          PROFESSION











         T        here exists many kind of occupation around us  from being an advice, a service, an idea, a knowledge, an


                                                              entertainment etc.
                  which people choose as their profession. They are
                  like, medical profession, technical profession,
                                                              All these can be put together and called a "Need", which is
                  academics or education, agriculture or farming,
                                                              being taken care.
         writing, mass communication or media, legal, politics, human
         resource development, acting, sports and so on.      For example a doctor is providing his services by advising,

         But when you get deeper into each of such occupations, you  counselling, prescribing, conducting surgery, to his patient
         will find that at the end somewhere some kind of     who has a need for such a thing. Similarly a lawyer is also
         transactions are being made which is in some way fulfilling  doing so.
         some kind of underlying purpose. And that could be anything
                                                              Take another example of an occupation, of say a carpenter;
                                About the author              he is providing a piece of furniture or is doing interior work
                                                              of a house for some client of his who has the need for such
                         Sanjay Ghosh                         work. The purpose or the need is fulfilled at the end.
                         Experienced sales development and
                         learning professional for more than  There is another unique transaction which is being done in
                         three decades in hospitality and     lieu of love, care and affection. Such as a child who has the
                         financial services industry. Experienced
          sales development and learning professional for more than  need to eat his food and the mother of the child trying all
          three decades in hospitality and financial services industry.  means to feed the child. Telling stories or singing song.
          Have been able to nurture the young talent in sales  Transaction accomplished and purpose fulfilled.
          profession to leadership level and demonstrated
          unrelenting persistence to growth, success and productivity
          of individuals, harnessing their true potential into  Even an educator is involved in a transaction where he is
          deliverable performance                             trying to impart knowledge, in a way selling ideas and

          26  The Insurance Times, May 2021
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