Page 81 - PR Communication Age January-June2020

Whether it is strategic planning or will help in planning brand campaigns cal skills like social media content cre-
their implementation, he/she should and initiatives. ation, analytics, SEO, and program-
have the ability to take the right deci- ming must be included in the tradi-
sion at the right time to avoid any dis- Hearing a piece of news and analyzing tional PR skills. In recent years, digital
crepancies. Also, a PR manager works how it will affect your brand and its media has made a severe impact on
exposure helps in maintaining
24×7. PR industry never sleeps because the PR industry.
of which it is not limited to a 9- 5 work proactivity with clients. Notably, PR
schedule. Whether you are an intern professionals always maintain a good However, social media platforms vary
or a PR executive, you should be avail- and friendly relationship with the me- from each other in several aspects and
able to work anytime it is necessary. dia. Moreover, he/she should have therefore, require a different strategy.
good perception skills to understand A tech-savvy PR practitioner knows
5. Interest in Media what kind of news media wants to what platform to use for what purpose
know and cover. Analytical and inter-
Of course, PR and media go hand in to ensure maximum brand awareness.
hand. Being a PR practitioner means personal skills come handy when you
having a keen knowledge of media and are in PR. Having keen knowledge and under-
how it works. Also, a good PR person standing of social media is quite nec-
will be updated regarding current af- 6. Tech-savvy essary if you want to use those plat-
fairs and news and always enjoy learn- Nowadays, as we are advancing into forms as PR tools for communicating
ing something new. Keeping updated the technology-based market, techni- with your audience. T

Modi's vision of Atmanirbhar Bharat is not about isolation or anti-globalisation

With the ongoing US-China conflict spilling over into the global economic terrain, India can seize the opportunity to
become a leading manufacturing hub by being more competitive, focussing on technology and entering new markets,
said Amitabh Kant, CEO, Niti Aayog. “The United States President Donald Trump has changed US relations with China
forever, and a lot of companies from the US and Europe will be wary of investing in China in the future.
They will look for alternatives, and India has a massive opportunity to emerge as a manufacturing hub,” said Kant at
webinar on ‘Vocal for Local - How to make India’s Supply Chain Truly Independent’. This is because India has the ca-
pability to produce export ready goods at large scale and also provide a consumption market, he added.
The webinar, powered by BSE, was moderated by Raghavan Srinivasan, Editor, BusinessLine. “Some foreign invest-
ments have gone to Vietnam and Taiwan due to disruptions in the global supply chain, but these are smallsize econo-
mies. In addition to this, the rising cost of labour in Vietnam will make them unsustainable as long-term alternatives,”
said Kant. India, on the other hand, not only has the capability to produce export ready goods in large scale but also
provide a large market, he added.
Kant advised entrepreneurs to get into sunrise areas such as electric vehicles, generics and battery storage. “These
are the areas that will transform India. Eight of the 10 top companies in the world are tech-driven,” he said, urging
Indian businesses to give it priority.
Onmaking ‘vocal for local’ a reality, Kant said Prime Minister Narendra Modi’s vision of Atmanirbhar Bharat is not
about isolation or anti-globalisation. It is not to stop imports from China and start importing from other countries. The
objective is to become competitive, therefore, the focus is to make India simple in doing business, he said.
The present policy framework for Production Linked Incentive Scheme and Phased Manufacturing Programme will
enable India push manufacturing and has already started showing results, said the Niti Aayog CEO. For instance, lead-
ing global companies such as Apple have started production in India. Irish medical device company Medtronic, too, is
now investing a major amount in India for R&D, he said. India has attracted $38 billion of foreign direct investment
during the peak of the Covid-19 crisis, Kant said, adding that despite pessimism about the pandemic, the country has
been able to stay attractive.

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