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company's customers, the distribution network and presentations, and service on expert industry panels
company employees, to name a few. A written public establish a small business's place in their industry's spotlight.
relations statement can be crafted by several public This positive perception can help improve overall
relations professionals to appeal to several target audiences effectiveness by demonstrating the company's ongoing
at the same time and address concerns collectively. successes.

Reference - Public relations policies are important to the Charitable work-
image of the company. A good public image means a When the general public is aware of a small business's
positive impression on your marketplace and your target charitable contributions and community support, it can
audience. Written communication can be circulated and make it more interested in patronizing the business. For
referred to by any member of the organization at any time. example, a public relations outreach effort that notifies the
A written public relations policy or statement can be readily community about a small business's cash donation to a local
available for any marketing, sales or customer service staff school paints the business as a good corporate citizen. This
member who may need it. Oral communication is not as can help elevate an image of trust and respect, which can
reliable in its accuracy, especially if it is being repeated translate to a better overall perception of a company.
second- or third-hand, and is not as easy to refer to quickly
Economic impact-
Public Relation (PR) for organizational Regularly touting a company's earnings, job creation and
overall economic impact can help establish it as an
effectiveness: important part of a city's economic engine. For example,

Regardless of how effective an organization is, it doesn't releasing quarterly employment figures or contributing to
have the desired impact if the public and consumers are economic development reports is an effective way to show
not aware of the business's brand, successes or the benefit the company brings to the community. This can
contributions. A public relations campaign that educates raise awareness of the importance of the organization and
better position it for expansion funding and business-to-
and informs people about the contributions of the
business opportunities, and even make it be seen as a viable
organization enhances its brand recognition and makes it
more relevant in the public eye. employer.

Internal perceptions-
Highlighting the Products and Services-
Internal public relations campaigns have the potential to
A good public relations campaign highlights a small
bolster staff morale, improve communications and motivate
business's products and services through creative means.
employees. Public relations efforts that keep all employees
For example, a publicity campaign that highlights a new in the loop about company activities and strategic plans and
product launch also promotes the business as a whole. A invite feedback can get significant buy-in from employees.
press conference held to discuss an expansion has the added This can make them more supportive of the company's
benefit of introducing key decision-makers to the general efforts and more effective performing their jobs.
public and putting a public face with the company name.
These types of outreach efforts can help improve the overall Impact of Public Relation (PR) in an
impression of an organization.
organisation in this new era:

Innovations involved- Almost all large organizations either have a public relations
A public relations initiative that touts a small business's department or outsource their public relations needs to a
innovations can attract attention, investors and potential company. Public relations are seen as a vital part of
business partners. Regular forms of communication in the maintaining the organization's image and of communicating
form of feature news articles, public appearances and its message to its customers, investors and the general

"Give your LOVE a fair chance to correct the wrong they did. If they don't correct their wrong deeds, it means they
don't deserve to be forgiven."

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