Page 38 - Banking Finance June 2020
P. 38

ARTICLE






         HOW TO DEAL


         WITH NEW



         CHALLENGES IN



         BANKING  :



         MERGERS AND



         CORONA-VIRUS








         N         ew dawn from 1st April with full of challenges  to now new branches with addresses for the new customers



                                                              of merged banks. Again, showcasing on 360 degree vehicle
                   are sure to bring structural benefits and allow
                   these robust entities to become flag bearers for
                                                              new contact numbers for assistance and new RMs for large
                   Indian economy and padded up customers.
         Foremost, it would be ideal if along with good customer  corporates and MSMEs would positively make customers
                                                              comfortable by creating an atmosphere of ease of doing
         service focus is placed on creating goodwill too. Taking  business.
         preventive measures   by branches by providing masks and
         liquid soap sachets across customers touch points and  Further, it would help customer take a virtual tour of the
         service facility tables to safeguard health and safety in light  merged entity. Small hiccups in short term which will be
         of coronavirus outbreak would go a long way in       surely handled gracefully would set the excellent example
         reconnecting new customers of merged banks.          of better governance. There is good number of innovative
                                                              and simple steps which could be practiced by the new
         It would be beneficial to develop 360 degree vehicle of  merged entity branch which would help it have smooth
         merged banks and display new charges, interest rates, and  transaction. A thought could be given in educating customers
         toll free numbers for senior citizens, pension payment dates,  visiting branch to set their anxiety at rest. One of the most
         the names and addresses of closed branches and direction  important main points would be locker facility and customers
                                                              having lockers need to be adjusted as in near branch lockers
                        About the author                      to that extent may not be available as the cost of

           N. K. Bakshi                                       maintaining the premises are positively high.
           Retired Vice President Axis Bank
           Vadodara                                           Could a new locker cabinet in the branch where locker a.c.
                                                              holders will be shifted would be arranged to accommodate

            38 | 2020 | JUNE                                                               | BANKING FINANCE
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