Page 39 - Banking Finance June 2020
P. 39

ARTICLE

         new entities. IFSC code for each branch has a specific  currency carrying boxes are whipped regularly to prevent
         number  used in cheque book  as these cheque books may  infections. We need to take full care of mints printing
         not be of any use and customers may have given this branch  currency notes and this need to present pristine look.
         IFSC code to many parties they have been dealing for long.  Special instructions to merchants by banks for ensuring EDC
         Educating customers on regular basis for some time would  and point of sales machines are unsoiled and placed in
         be win win situation for both the parties. A small meeting  hygienic conditions are important Steps to Stem Coronavirus
         with customers explaining the need to consolidate   the  Damage.Nevertheless, this will stave off an immediate
         branches if any with mergers of banks would have good  banking crisis at an early stage of economic damage of the
         sense of belonging.                                  coronavirus on the banks.

         RBI has exclusive circular for taking care of senior citizens  As the merger follows there are whole lot of issues,
         and that could be mutually shared and discussed with the  guidelines, emerging striking issues and ever changing
         senior citizens of the branch with update knowledge of  digital banking landscape and where customers are no
         progress of merger. With the new beginning, new branch  longer standing in queue in the brick and mortar branch but
         and invitation with a smile by   new consolidated   entity  on the mobile from unknown place for quick solution to
         branch head and staff would have customers satisfied and  their problems.  It becomes all the more decisive when it
         happy going back. Podcasts in regional language briefly  is related to unwanted debit digital entry in their accounts.
         enumerating the need for consolidation of banks being need  Sooner and later digital banking is going to in the hands
         of the hour  would earn brownie points for the branch.  of the customers.  It is imperative to note senior citizens
                                                              and rural populace is now comfortable having graduated
         The present branch thanking the customers for their  from whatsapp apprenticeships. For new merged
         continued support could be shared with the customers. For  banks whether it is spending money on brick and mortar,
         some time a pop up could show up on screen when these  land and staff and computers, server room or diving deep
         new customers  visit now, their new branch to be taken with  by investing in technology and innovations, it is a million
         a little extra care as now these would be dealing with new  dollar question.
         branch staff in new premises. This would surely cement the
         relationship for a long time.                        With banking licenses for well deserved entity on the tap
                                                              and exciting banking digital bandwagon on the go one has
         In banking history we had all kind of crises but vicious and  to look at the life cycle  of customer  who  starts when the
         bewildering  shock of this magnitude  which could  bring to  customer steps in on bank's digital portal and once one opens
         life the severe-case economic scenarios we had fortunately  the account through video kyc   then it is going  to be digital
         not  faced. Banking services are the life lines of economy  services happily after.  It is no brainier digital bank and
         and need to beat at all time. Well created defenses as virus  friendly technology driven new merged bank is going to be
         scare is knocking at our door would not only will prepare us  taking all the goodies.
         in advance to handle on deadly new virus but ensure we do
         not fall further behind. It would be in the fitness of things if  Look over the shoulder in cybercafe of small town in
         bankers are advised to use masks while dealing with  adjoining PC seat the ordinary looking village young man is
         customers. Having compulsory sanitizers in bathrooms for  getting all the price details of grains, spices, pulses and
         staff and customers would be of a great help.        agriculture commodities. He is on the Skype on his phone
                                                              cracking a deal and at the same time checking agriculture
         Clearing houses need to be sanitized on regular basis as  derivative/ commodities on computer screen. And a young
         cheques images from all over the places reach there. The  construction worker sitting in cybercafé of small town in a
         digital push on all kind of banking transactions would obviate  different state finalizing to go for work in related industry
         the supply of cash and help prevent customers touching  in another state giving interview on Skype or seeking work
         currency notes. Jawboning cleaning staff to ensure sitting  in far off smart city. It is going to be a new dawn for merged
         sofas, chairs in branch premises, toilets, cash counters,  banks. T


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