Page 40 - Banking Finance June 2020

ARTICLE

BANKING

INDUSTRY-

CURRENT

SCENARIO & THE

NEXT DECADE-

WAY FORWARD

I n the run up to the 21st century digitization Banking print Media on improved & caring customer service that

both the lady customers approached the Bank Manager for
industry is transforming to the different paradigm
their -start- up venture loan, during their close parley on
which is sea different what we have witnessed so far
in the last five decades since it's nationalisation in
mobile but Manager did not pay heed to call bur continued
1969. Today's banking scenario and yesterday's banking their venture suddenly phone call comes on Manager's
sector, the paramount difference is obvious DIGI -BANKING. the discussion envisages the customer priority and focus and
The basic objective of today's Socio-Economic situation is magnitude of seriousness on customer dealings.
differential customer service which has reached in different
level all together , All the banks National or Private Entity DBS bank pioneer in DIGI-BANK in the south East Asia
vying to woo the clients providing max. benefits in short expanding it's operation from corporate banking to Retail
stint , all are trying to play with customer's patience and Banking focussing on Digital based payment & other banking
how fast they can serve the customer hassle free , seamless activities through the Netbanking dawning the new era of
, customised service with value added features. Digitalbanking. Right from deposits, bill payment,
investment, managing finance.
Recently AXIS BANK is placing advertisement on digital &
BANKING THROUGH APPS - The buzz word of DBS Banking
About the author squeezed the entire banking into the Smart phone thus
integrated the automation and customer orientation to a
Bilwa Banerjee new height through STP ( Straight Through Process )with No
Sr. Territory Manager manual intervention thus reduces the manual timing of
Reliance Nippon life insurance banking through Digital platform . A well composed system
Haldia Branch, WB with performance driven agile team through IPA

40 | 2020 | JUNE | BANKING FINANCE