Page 15 - IC90 Human Resource Management

iii. take advantage of the opportunities and

iv. overcome or neutralise the effects of the threats

The possibility of a cheaper and better substitute may be a threat to which ere

may be no response.

4. Changing the weakness

After the SWOT analysis, organisations may find it possible to do something to

change the weakness. A change in policy may be called for. There could be

repositioning of its product.

C. Organising

The second important function of management is organising, which is the

activity of creating the organisational structure necessary to carry out the

planned activities.

1. Roles

An organisational structure consists of roles and the groups in which they are

placed. A role is a position which a person will occupy. That person is called the