Page 80 - IC90 Human Resource Management

David McClelland emphasised that the need to achieve exists in all persons, but

is dormant in many and that it is possible to strengthen the motivation to

achieve. When so developed, such people work to great capacity. This was

called the Achievement Theory.

4. Vroom's Expectancy theory of Motivation

Another concept relating to motivation is that the effort put in will depend on

how strong is the need to obtain satisfaction. Making an effort is the cost.

Satisfaction derived is the benefit. The mind makes a quick cost-benefit

analysis.

C. Motivators

A. Financial Incentives

Motivation is an internal impulse. Nobody can motivate a worker, except

himself. The manager can only create situations whereby the worker may

become motivated. Many people believe even now, that money is a big

motivator, and the more money a manager gives to his subordinates, the

greater is the work he can expect from them.

B. Job enrichment