Page 85 - IC90 Human Resource Management

dissatisfaction. Anything that gives satisfaction (pleasure) is a reward and

anything that gives dissatisfaction (pain) is a punishment

 Prof. B. F. Skinner, a Harvard Psychologist, suggested reinforcement as an

approach to motivation. According to this, the individuals should be

rewarded for good performance whenever it occurs. When performance

is not satisfactory, the specific situation should be analysed to determine

the causes which hamper good performance.