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In a collaborative effort to address the deepfake
phenomenon, social media companies have been summoned
to submit plans for dealing with deepfakes and provide
suggestions for regulation. Representatives from Meta,
Google, YouTube, Microsoft, and other industry giants
attended a meeting chaired by government officials to assess
the problem and formulate necessary remedial steps. While
there was a general consensus that existing laws are
sufficient to deal with deepfakes, lapses in detection and
response mechanisms remain a recurrent challenge.
The discussion at the meeting emphasized the need for
robust regulation to prevent deepfakes and AI-generated
imprisonment for up to three years for sharing explicit synthetic content from harming society and democracy.
deepfake content online. Suggestions were made to implement labelling and
watermarking mechanisms to identify synthetic content on
The central government has also taken proactive measures social media platforms. Furthermore, participants
to address the deepfake menace. Last year, on November acknowledged the potential utility of synthetic content for
7, 2023, the Central Government issued an advisory to Social beneficial purposes such as assisting those with speech
Media Intermediaries (SMIs) regarding deepfakes and AI- impairments and enhancing photographs. However,
generated content. In the advisory, the government concerns were raised about the misuse of deepfake
instructed SMIs to identify and take action against deepfake technology for spreading misinformation and propaganda,
content promptly. Failure to remove deepfake content within highlighting the urgent need for comprehensive regulatory
36 hours of the report could result in punishable offenses frameworks.
under the Indian Penal Code.
In conclusion, the proliferation of AI-generated deepfakes
However, despite these legislative efforts, identifying poses a significant threat to privacy, democracy, and societal
deepfake content remains a daunting task for the average trust. As technology continues to advance, the chasm
user. With the proliferation of user-friendly applications like between reality and deception narrows, necessitating pre-
Zao, DeepFace Lab, and FakeApp, accessing deepfake emptive action to safeguard against the malevolent
software has become increasingly accessible, empowering influence of deepfakes. Through a combination of legislative
novices to dabble in fabrication. Moreover, the evolution of measures, technological innovations, and public awareness
reverse machine learning AI poses challenges for detecting campaigns, we can navigate this treacherous terrain and
deepfakes, necessitating innovative solutions to combat their preserve the integrity of our digital realm for generations
insidious spread. to come.
Vaghul, banker who built ICICI brand, dies at 88
Banking wasnt his first choice. But N Vaghul, who passed away on Saturday he was 88 redefined the industry
he joined after plans to take the civil service exams hit a roadblock. Survived by his wife, son and daughter, Vaghul
breathed his last in Apollo hospital in Chennai, where he was admitted after a fall.
Vaghuls most storied achievement, one which ensured his place in Indian banking history, was building the ICICI brand.
ICICI is today Indias second biggest bank by mcap, after HDFC. His five-decade-plus stint in the financial sector, starting
after he cleared an exam for SBI probationary officer in 1957, was dotted with accomplishments. A recipient of the
Padma Bhushan in 2009, Vaghul was the youngest bank chairman, leading Bank of India at 44. He was also the youngest
chairman of the Indian Banks Association.
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