Page 40 - Banking Finance June 2024

ARTICLE

procurement of men, machine and materials and operation
of the business.

Women entrepreneurs should participate in events,
conferences, workshops and seminars and be actively
involved in educational initiatives for image change. Once
there is a change in the image in the society, it becomes
easier for women to have more influence on the younger
generation.

Contribution to Economic Development:

Women have an important contribution in the economy.
They play a vital role in the labour force and contribute to
the growth and development of businesses. Women have
also proven to be successful entrepreneurs and are starting The role of women in service in India has evolved significantly
their own businesses at a faster rate than men. over the years, as they have broken barriers and made their
mark in a traditionally male-dominated industry. It is
To strengthen women's participation in agriculture and allied necessary to recognize the significant contribution of
activities, the Central Government is taking appropriate "Women in Service Sector in India" to understand the
structural, functional and institutional measures to changing scenario of service sector in the country. The
empower women, build capacity and increase their access increasing presence of women in the service sector in India
to input technology. Women are getting training in is reshaping the industry. Women in the service sector play
agriculture related areas like tailoring, product making, an important role in India's economic development and
value addition, rural handicrafts, animal husbandry, financial sector. Recognizing the importance of women's
beekeeping, poultry, fish farming etc. When it comes to participation in finance is not only a matter of gender
agriculture sector and upliftment of women, the role of equality but has far-reaching implications for the economy
horticulture should not be forgotten. Horticulture and and society as a whole. Women's active participation in
agriculture are labour intensive sectors and hence they finance contributes to economic growth and stability. Their
increase women employment opportunities. participation in financial decision making at both household
and institutional levels can lead to better financial
Women have played and are playing an important role in
management and investment.
the conservation of basic life support systems like land,
water, flora and fauna. They have protected soil health
through biological recycling and promoted crop security Women in Banking & Finance
through the maintenance of plant diversity and genetic Women bring diverse perspectives and ideas to the service
resistance. Rural women are the torchbearers of social, sector, fostering innovation and creativity. A diverse
economic and environmental change for 'New India'. workforce is more likely to develop innovative solutions that
Agriculture in India employs about 80 percent of rural can benefit the industry and its customers. Women in
women. Empowering and mainstreaming the rural women finance can help address the issue of financial inclusion by
workforce in agriculture can bring about a paradigm shift understanding and meeting the financial needs of women
towards economic development. This will enhance food and in India. They can promote inclusive banking and investment
nutrition security and reduce poverty and hunger. practices. Women in finance are integral to the growth,
stability and innovation of India's financial sector. Their
Like many other industries, working in the manufacturing participation is not only a matter of equality but also has
industry was considered a man's job. Indian women have strategic benefits for the industry and the economy.
proved that one can reach the top by starting small. Encouraging more women to enter and advance in finance

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