Page 30 - IC23 life insurance application

care they needed and the father enjoyed it. Having satisfied these basic needs, he

must have tried to become a good hunter, become a leading hunter and earn the

esteem from his fellow man. Having received the esteem, he would go on to realize

his potentiality in other areas of his choice like art or music etc.

These basic needs of men are perennial and have continued from the time of the

cave age to the present day. May be methods of satisfying these needs have

changed, but they do exist today as they existed in the pre-historic period.

Abraham H. Maslow of the famed book, Maslow’s Hierarchy of Needs, have

identified these five basic needs and he puts them in the order in which these needs

arise. In the ascending order they are :

1. Physiological need.

2. Security.

3. Affiliation.

4. Esteem.

5. Self actualization.

Maslow made certain assumptions in this context:

1.Satisfying ones need is not the end of the matter. Satisfaction of one leads to

another need which needs to be satisfied.

2.No need is simple. It is always a complex need and how one satisfies it depends

upon his attitude and personality.

Copyright Dr Rakesh Agarwal Sashi Publications Private Limited

Sashi Publications Pvt Ltd Call 8443808873/ 8232083010