Page 217 - Operations Strategy
P. 217

192 CHAPTER 5 • PuRCHAsing And suPPly sTRATEgy
                           Categories of purchasing and supply risks

                           So what are the key purchasing supply chain-related risks? Some fall into the cate-
                           gory discussed above – major disruptions that become headlines across the world, but
                           others are less public but still potentially devastating in terms of their consequences.
                           Table 5.5 offers a helpful starting point for considering these different risk categories
                           and then, more importantly, deciding what needs to be done to avoid and/or mitigate
                           their impact.
                             All these risks identified in Table 5.5 can be managed – not necessarily avoided, but
                           certainly managed. A firm can always avoid single-source supply arrangements, always
                           purchase more capacity than necessary, pay to hedge exchange rate and raw material
                           price risks, never source in countries with weak intellectual property regimes, and so
                           on. The problem is that the ‘resilient enterprise’ comes at a cost. Yet a firm may be
                           able to find a strategic option that both reduces risk and increases profit. For example,
                           when Apple moved in to its digital music delivery model, it could deliver music while
                           eliminating the need for physical inventory, thus reducing holding costs and increasing
                           margins. If no such option can be found, the question is often how much is a firm will-
                           ing or able to pay in order to manage supply-chain risks. Professors Chopra and Sodhi
                           argue that ‘the manager’s role here is similar to that of a stock portfolio manager: achieve the
                           highest possible profits for varying levels of risk and do so efficiently’.


               Table 5.5  indicative purchasing and supply-related risks

               Category of risk        Typical drivers of risk
               Supply disruptions      Natural disaster (e.g volcano)
                                       Industrial dispute (e.g. postal strike)
                                       Supplier bankruptcy
                                       War and terrorism
               Supply delays           High-capacity utilisation at supply source
                                       Inflexibility of supply source
                                       Poor quality or yield at supply source
                                       International travel (including customs, etc.)
               Systems breakdown       Upgrading information infrastructure
                                       Web ‘attack’ on e-commerce
               Forecast inaccuracy     Long lead times, seasonality, product variety, short life cycles, small customer base
                                       ‘Bullwhip effect’ caused by sales promotions, incentives, lack of visibility and
                                         demand exaggeration
               Loss of intellectual property  Global outsourcing/overlapping supply base
                                       Weaker IP enforcement regimes
               Procurement problems    Exchange rate risk
                                       Raw material price increases
                                       Industry-wide capacity utilisation
                                       Weak contracting capability
               Inventory costs         Rate of product obsolescence
                                       Inventory holding cost
                                       Demand and supply uncertainty
               Source: adapted from Chopra, S. and Sodhi, M.S. (2004) ‘Managing Risk to Avoid Supply-Chain Breakdown’, MIT Sloan
                 Management Review, Fall, 46(1).








        M05 Operations Strategy 62492.indd   192                                                      02/03/2017   13:04
   212   213   214   215   216   217   218   219   220   221   222