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Dumpling Diplomacy

Chinese Summary
鼎泰豐聞名全球的小籠包帶給全世界獨特的滋味。

鼎泰豐成功的關鍵如下：首先，口味讓鼎泰豐與其他餐廳有所區隔。接者，鼎泰豐的老闆將成功
歸功於連鎖餐廳對服務的堅持。再來，讓鼎泰豐在亞洲地區遙遙領先的主要原因是「一貫性」。還有就是
鼎泰豐依各國稍作變化、相對簡單的菜單。最後，鼎泰豐的另一個招牌就是人龍。
鼎泰豐能擁有米其林一星對品牌來說是一個驕傲，但壓力最大的是要做出最好的產品，透過以
上的努力，鼎泰豐的小籠包已經證明能讓最嚴格的批評家驚豔。

English Summary
e unique taste from world-famous Xiaolongbao of Din Tai Fung has brought to the
world.
e key to success of Din Tai Fung are as follows. First of all, the taste makes Din Tai

Fung di erent from other restaurants. Also, the boss of Din Tai Fung credits the chain’s
commitment to service with chefs and waiters from Taiwan sent regularly to the other
locations. Additionally, consistency has made the particular chain a runaway success in
Asia. On top of that, Din Tai Fung has a relatively simple menu that varies little country
to country. Finally, another trademark of the award-winning restaurant is the lines.
Having a Michelin star is the pride of a brand to Din Tai Fung; however, Din Tai
Fung feels much more pressure to make things the best. With the e orts made by Din
Tai Fung, Xiaolongbao has already proven it can impress the toughest critics.

Creative Slogan: e proud of Taiwan- Xiaolongbao

Creative Campaign

In order to make Din Tai Fung more prominent, we should build an excellent reputa-
tion by contributing some money to the charity so that it can attract more customers to
consume.
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