Page 6 - Portfolio

Pop Icon

Chinese summary

現在世界各地隨處可見可口可樂的招牌，讓這個品牌成為家喻
戶曉的飲料是藥劑師約翰潘柏特的想法。他曾做過各種產品，但都沒
有成功，很幸運的。坎德勒是個厲害的行銷商，懂的用商品的外觀來抓
住顧客的眼睛，透過優秀的廣告故事以及插畫，塑造代表性的形象。而
最具代表性的曲線瓶，兼具了功能及外型，有極高的辨識度。

English summary
Nowadays, you can see the billboards of Coca-Cola

everywhere. e idea of Coca-Cola was come up with the
pharmacist John Pemberton, which became well-known.

In the past, he had tried to produce a variety of products.
However, he didn’t succeed. Fortunately, Asa Candler who
was intelligent, understood how to attract customers by the

appearance of the products. Also, he built speci c icon
through excellent story telling and illustrations.

Furthermore, the most typical thing is contour bottle which is
contained features, appearance and high recognition.

Creative slogan: e star of sparkling beverages

Because Coca-Cola is the most famous brand among all
sparkling drinks.

Marketing campaign

If you get 8 points, you can get “Soda Drinking Hat” (
喝汽水涼帽) which can bring you the joy of drinking cola.

�