Page 11 - Portfolio

Inside the

Imagination Factory

Chinese summary

一講到動畫，你會想到什麼？除了迪士尼之外，還有一家動
畫公司，夢工廠，藉由電腦科技的力量來創造夢想般的故事。其中
電腦動畫的空間感讓劇中角色和動畫世界更加鮮活，讓現實中的
人們彷彿身歷其境。夢工廠的電影希望可以喚起人們心中的夢想
。史瑞克這部電影更在2001年贏的奧斯卡首度頒發的動畫獎，這
就證明了夢工廠花了四年的時間，創造出一則又一則奇幻動人的
故事，除了滿足孩子們的幻想，更喚起大人們心中的小孩。

English summary
Speaking of animation, what would you think of? In
addition to Disney, there is an animation company，which is
DreamWorks, to create a fantastic story by using computer

technology. e dimensionality of computer animation make
the characters in the animation world become more active,
making people engage in the animation. e movies of

DreamWorks hopes to evoke the dream from the deep mind
of people. In 2001, the movie, Shrek, had won the rst -ever
Academy Award given to an animated feature, which proved
that DreamWorks has spent 4 years creating a large number
of stories. anks to the contribution of DreamWorks, not

only do children have fancy dreams but the adults recall their
childhood.

Creative slogan: Take imagination to reality
Bring our imagination into the animation and realize
our dream.

Marketing campaign
Inviting some youtubers and cyber celebrities to
DreamWorks’s studio, showing them surroundings of the

studio and requesting them to share their experience to social
media.

��