Page 12 - Portfolio

Wiring the World

Chinese summary

馬克祖克柏想要讓全球三分之二沒有使用網際網路的人口能夠透過
網路，使用醫療照護、與遠方家人聯繫，因此，他想出了一個計劃

Internet.org. 為了達成此目標，他希望與其他社群媒體和行動資訊業者攜
手合作。要從何方著手呢？首先，進行市場調查得到更多的資料，再者，提
升應用軟體的執行效率，促進商業流動。

English summary

Mark Zuckerberg wants to help two-thirds of the world's pop-
ulation to access to the Internet for accessing health care, connect-

ing with family and so on and so forth. As a result, he came up with

an idea, that is, Internet.org. With a view to achieving this goal,

Zuckerberg would like to collaborate with other social media and
mobile data. How to take action on this mission? First of all, do the

marketing research in order to collect a lot of data of users. After

that, improve the working e ciency of application.

Creative slogan

e INTERNETional(international) World
To make the internet without boundary around the globe.

Marketing campaign

To promote Facebook, subsidizing the countries that without

internet to help them construct internet.

SWOT

S 社群網站的先驅、擁有大量用戶資料

W資安疑慮、網路犯罪
O 全球三分之二的人口未使用網路

T 新興社群網站的出現、政府單位的監督

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