Page 9 - Portfolio

Mix and Match

Chinese summary

Uniqlo的理念：「造福於人。」，運用他們低成本、高品
質的服裝，讓消費者能跟其他品牌混搭。Uniqlo同時是零售
商也是製造商，不跟隨時尚潮流，藉由自己的產品以及混搭，
創造出屬於自己的的時 尚。該服飾店認為服裝不需具備獨
特的特性，而是消費者依照自己的風格，搭配出專屬自己的
潮流。日本的經濟在這二十幾年來呈現停滯的狀態，因此每
位公民及每家公司都必須為重建日本經濟盡一份心力。就算
有了Sony及TOYOTA兩大企業的支持，日本經濟還是呈現蕭
條的情況，原因是在整個都世界都在進步的同時，他們仍然
在原地踏步。如果要讓經濟恢復繁榮必須讓外國企業進駐日
本。

English summary
e motto of Uniqlo is "Made for all." With
the low-cost, quality clothing, customers can mix

and match with other brand of clothing. Uniqlo is a
retail business and manufacturer simultaneously. It
doesn’t follow the fashion trends due to creating a

new fashion. Uniqlo thinks that the clothing doesn't
need the unique character. at is because consumers
can follow their own style to create an astonishing
fashion. e economy of Japan has stopped for
approximately 20 years; therefore, every citizen and

company must do their best to rebuild the economy.
Although having Sony and TOYOTA, the economy
of Japan is still the same. If the Japan government

wants to improve the condition, the government
must open up its economy.

Creative slogan

Unique mixture, create your feature.

Taking advantage of Uniqlo’s clothing to create
our own style.

Marketing campaign

Customers use Uniqlo’s clothing to match
their own style, and then upload their idea. Everyone

thumbs up the photo which he/she like. At the end,
the most popular one can get discount for one year.

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