Page 8 - Portfolio

Pedaling Profits

Chinese summary

台灣的捷安特是世界聞名的自行車製造商，每年銷售數量將近
兩千萬，之所以脫穎而出的原因是擁有超高的CP值，這家公司一開始
的規模不大，但已有一萬一千家經銷商，了解的市場的關鍵是因為執

行長本身就是一位熱衷的自行車騎士，而該公司涵蓋整個製造、供應
以及研發。透過賽事得到許多資訊，促使捷安特進步，打破台灣品牌隱

含廉價品質的框架。

English summary

Giant is a world-famous bicycles manufacturer. Almost 20

million bicycles are sold yearly. e reason why giant become out-
FRAME
standing is that it has high capability and prices. e scale of the
company was not large in the beginning, but now it has 11 thou-

sand dealers around the world. e CEO of Giant is enthusiastic

about cycling, which is the key to understanding the market. Also,

Giant covers manufacturing, supplying and developing. rough
the competitions held by Giant Company, it able to gain more

information related to bicycles to become better and better.

Creative slogan: Riding on the saddle of Giant

e idea of our slogan is from a saying, “If I have seen further

it is by standing on the shoulders of giants.” By riding on the Gi-

ant’s bikes, you can broaden your horizons.

Marketing campaign

Holding an event that buyers can receive merchandise, such as

bottles, T-shirt and towels, for free by buying bicycles.

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