Page 7 - Portfolio

Hamburgerology 101

Chinese summary

麥當勞成立了漢堡學院讓人們可以學習有關管理門市以及演練實際

營業時可能會遇到的突發狀況，人們可以有效的學習有系統的管理以及行
銷等策略。其漢堡大學的教育學分甚至被一些大學認可。

English summary

e video showed that McDonald has the great operating
system and manage strategy. People are willing to learn the manage-

ment of the store. From shop assistant to manager McDonald strive

to let customers can get their meals in the shortest time. However,
running stores need to learn how to deal with the emergency situa-

tion, and that is burger college want to teach students the ways to

coping with problems e ectively. Now, some college admits the cred-
its from burger college.

Creative slogan: e King of Fast Food

彰顯麥當勞做為速食業業者的存在，顯示身為該產業龍頭的地位
以及經營上的成功。

Marketing campaign

舉辦漢堡大胃王比賽並收取報名費，比賽中選手吃一個漢堡將捐

出五十塊給慈善團體，而比賽獲勝者將獲得一張金卡，可以在單次消費
中消費一定金額內的商品，其卡三年後到期。

透過這次活動投身公益並提申企業的形象。

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