Page 13 - Portfolio

Sweet Success

Chinese summary

因為忠於信念行事的態度，巧克力師父卡翠娜·馬可夫在大學獲取心理學與化學雙學位
後，決定去讀烹飪學校。她認為找到自己獨特的想法是非常重要的，擁有自己獨特的熱情，表
達自己想法的人會吸引人，追求你所愛，愛你所擁有。她的媽媽很支持她的興趣，最後她決定
投入巧克力製作。1998年，創立精品芙芝頂級巧克力，成功證明了追求自己所愛的成果。
馬可夫成功的秘訣如下：

我們必須伴隨著熱情以及智慧，追隨自己的直覺，並充分展現自身的優勢。而馬可夫另一個成
功的秘訣就是把巧克力加上意想不到的口味，創造出新的奇蹟。

English summary

Due to the perspective of doing what you believe, the chocolatier, Katrina
Marko , who went to cooking school after graduating college with a double major
in psychology and chemistry. Marko thinks that nding your own ideas is

extremely signi cant. A person who is passionate and good at expressing your
opinion is really attractive. Marko 's mom supported her interests and nally she
decided to devoted herself to producing chocolate. In 1998, she established the
Vosges Haut-Chocolat, proving the consequence of success.

e keys to success of Marko are as follows. People should follow the intu-
ition with passion and wisdom. Also, try to take advantage of your own talent.

Creative slogan
Chocolate: Choose what you love

As what Marko said, pursuing your what you love and achieve it.

Marketing campaign
On holidays, using di erent packages to attract customers.

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