Page 15 - SEO Mad Scientist 2020 Report

Update: April 3, 2020

We were still waiting on more data, but here’s what we had done at this point. We chose a target
page that was not showing in the top 100 for our target terms and published 15 posts with 100%
duplicate content. We got the content from the top-ranking results in the "People Also Ask"
section for our long-tail, non-local keyword. (Example: Can a Dentist Prescribe Me Medication?)
We copied this content 100% with images, links and all, except we inserted our keyword and
keyword variation terms in the first 100 words and linked it back to our target page.

Near the end of March, about half of the blog posts were indexed, but we saw no movement for
our target term. We did see increases in the overall ranking and new keywords showing but this
could be due to the site ageing as well.

Update: April 10, 2020

We were not getting impressions for any of our terms on our homepage yet. These posts were
set up; with an inner link placed in the top few sentences back to the homepage including our
main target terms "dental clinic in city" and "dentist in city". We varied the anchors, but each was
targeted to one of those terms.

We started to see Google testing the homepage for some of these terms, but our rank tracker
didn’t show rankings in the top 100 for any of our terms except for "dental clinic in city, state". This
term was already ranked at position 57 when we started, bounced a few spots up and down, and
then settled at 56.

After the April 3rd update, we were showing for "city, state dental clinic" in position 84 then
around April 6th, rankings dropped off. This could just be a small dance while the algo updates
with our inner linking, especially considering we were only 10 days into the posts indexing.

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