Page 20 - SEO Mad Scientist 2020 Report

On top of that, we are seeing #1 and top 10 rankings for the lower competition keywords.

Overall, everything was performing well and consistently going up, so explored more duplicate
content ideas. In previous tests we saw some effectiveness in utilizing duplicate content for inner
linking on a website, so we launched the same duplicate content site on multiple subdomains
with different NAP on each site.

In the past, we tested websites where you generate thousands of pages, just swapping out
content geo-references and found a lot of difficulty with Google crawling and indexing the entire
site. These types of setups suffer because any inner linking can only be utilized once. Meaning, if
you create a post or generally relevant page, you don't usually link to every geo service page.

We theorized that by duplicating the site we could repurpose all our blog posts' inner links to go
to every geolocation page. This could provide more inner linking per location, increasing crawl
budget, indexing, and rankings. When we looked at Google Search Console, we could see
Google counting our inner links per subsite, which is exactly what we were hoping for. You can
see one subsite in the screenshot below:

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