Page 41 - MIL Syllabus and Lesson Plans

Circulation: The number of copies of a newspaper or magazine distributed or sold.

Print Run: The total number of copies printed for a particular publication.

Broadsheet: A large-format newspaper characterized by its horizontal page layout.

Broadcast Media Terminology:
Anchor: The main news presenter or host of a television or radio program.

Broadcast: The transmission of audio or video content over television, radio, or the internet.

Studio: The facility where television or radio programs are produced and broadcasted.
Program Director: The person responsible for overseeing the content and scheduling of a radio or

television station.
Teleprompter: A device that displays scripted text for on-air talent to read while appearing to look
directly at the camera.

Commercial Break: A pause in a television or radio program during which advertisements are aired.

Live Broadcast: A program or event that is broadcast in real-time as it happens.

News Bulletin: A brief, concise news report typically delivered at regular intervals.

Soundbite: A short clip or excerpt from an interview or speech used in a news report.
Ratings: Numerical measurements that indicate the popularity or viewership of television or radio
programs.

Digital Media Terminology:

Website: A collection of interconnected web pages accessible through the internet.
Social Media: Online platforms and applications that enable users to create and share content,

interact, and connect with others.
Viral: Content that spreads rapidly and extensively on the internet through sharing and engagement.

Algorithm: A set of rules or instructions used by digital platforms to determine the display and
ranking of content.
Search Engine Optimization (SEO): The practice of optimizing website content to improve its visibility

and ranking in search engine results.
Clickbait: Eye-catching or sensationalized headlines and content designed to attract clicks and
engagement.
Influencer: An individual who has established credibility and a large following on social media, often

partnering with brands for promotional purposes.

Analytics: Data and statistics related to user engagement, website traffic, and other digital metrics.
User-generated Content (UGC): Content created by users, such as reviews, comments, or social media
posts.
Digital Advertising: Promotional messages and campaigns delivered through digital platforms,

including banner ads, video ads, and social media advertising.

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