Page 7 - Cases for interactive book

Wallet Factory case studies – EasyCash (Egypt)

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An Int
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EasyCash: ory o Easy Cash:
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ed by W
Ensuring interoperability t
Launched in Egyp
for ePayment Suite in Egypt

The Egyptian financial B2C market is apparently Business needs
the lodestone of the MENA region. To encourage and requirements
further digital transformation towards providing
affordable online payment services for mobile Recognizing the Wallet Factory’s prior
users in Egypt, a reliable all-out eWallet solution expertise in developing projects in
the Middle East, the client tasked us
was urgently needed. The EasyCash initiative with implementing an ambitious and
aroused great interest and got immense complex FinTech project. Alongside
acquisition support from forward-looking investors improving digital financial inclusion in
the region, the EasyCash Wallet was
from the UAE and Egypt. With this, however, the set to provide both mobile consumers

company still required a reliable financial software and merchants with full access to easy-
provider like Wallet Factory to start the FinTech to-use online payment services. To
stand out from its competitors, the app
wheels turning. Given the project’s urgency, our had to be unique, enjoy feature-rich
team was assigned to Egypt to define the scope of functionality, and get delivered within
work in detail. tight time frames.

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