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Wallet Factory case studies – zaky/areeba (Lebanon)










































          zaky:


          Backend development solution for


          payment technology provider in MENA








          Launched in April 2017, areeba is fully                      Business needs
          regulated and licensed as a financial                        and requirements
          institution by the Central Bank of Lebanon.
          The company is a principal member of                         The client shared with us their business
                                                                       vision and strategy aimed at providing
          the Mastercard and Visa network, and                         better access to financial services across

          has a strategic partnership with American                    unbanked and underbanked communities
          Express and Discover Global Network. Being                   in the region. Starting from Lebanon, new
                                                                       financial inclusion initiatives had to be further
          a leading payment technology provider in                     expanded to neighboring countries like
          MENA, areeba has recently extended its                       Jordan, Iraq, Qatar, Jordan, and Egypt where
                                                                       digital financial services were also an issue
          business reach in the region. To accelerate                  for end customers. To reach that objective,
          financial inclusion and drive customer                       areeba needed a customer-first digital wallet
          growth, the financial technology company                     application that would meet the needs of
                                                                       smartphone users in the region.That was
          reached out to Wallet Factory seeking a                      exactly where Wallet Factory came into play
          reliable custom-built eWallet solution.                      to help with software app development.





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