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Wallet Factory case studies – Kulikov (Central Asia)
Kulikov: Implementing loyalty program
and payment management system
for confectionery house
A leading confectionery, Kulikovskiy reached Business needs
out to Wallet Factory with a number of and requirements
technology implementation requirements.
Founded in 1991, the company has been To improve its B2C customers’ engagement
and retention, the client wanted us to build
operating across the vast region of Central up a robust full-out loyalty program that
and East Asia. With lots of satisfied clients would contribute to consumer satisfaction
both in the B2C and B2B, the company takes and drive additional brand value through
returning customers. Together with the
pride in having a wide product range of loyalty program, the confectionery house
200+ types of high-quality sweet goods sold needed some management software to
orchestrate its massive payment and order
within company's own distribution network. data. Due to the regionwide brand presence
Its collection includes classic cakes, various in the market, we were tasked to develop
European desserts, traditional middle eastern and deliver a flexible app solution capable of
meeting all the regional market peculiarities
sweets, handmade chocolates, and also some and business niche specifics.
dairy products under a separate brand name.
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