Page 39 - Was Menschen wirklich wollen Lese-PDF für Biblets

Vogelhuber, Scheelen - What people really want

(Limitation/closer determination of the theoretical driver)
• "In the past, was the money you made more at the
forefront of your mind, or was it the activity itself, and thus
more the fun or enjoyment of the work?" (Narrowing
down/closer definition of the eco- nomic/aesthetic driver)
• "Do you like people who put making money first in their
lives?" (narrowing/closer definition of the economic driver)
• "Do you like expensive, fancy things? Or exclusive travel
with a bit of luxury? Or are you more the adventurous type
who goes out into the world with a backpack and a tent?"
(narrowing/closer definition of economic/aesthetic motive).
• "Just because I'm interested and you're interested: Were you
once a class president? ... Yes? Why? ... Have you ever held
'office'?" (narrowing/closer definition of social/individualistic
driver).
• "Have you moved around a lot? Does that bother you or
do you find it exciting to always start over and meet new
people? ... Where are you actually from? Would you like to
spend your whole life in one place? ... Are you active as a
volunteer in an association?" (Narrowing down/defining the
traditional/social driver).
• "Asking for a quick answer, which would you rather do:
make money or read books?" (narrowing/closer definition
of the economic/theoretical motive).
• "On a scale of 0 to 10, how important is money to you in
life?" (narrowing down/closer definition of the eco- nomic
driver)

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