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Vogelhuber, Scheelen - What people really want
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Figure 2: The six drivers and their opposite dimensions (six drivers in each
case in high and low expression)
Those who can recognize the drivers and motivators will have
more understanding for themselves and other people, even for
people who are not really our cup of tea or against whom we
even have an aversion. To bring the differences between the
motivators to the point again:
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