Page 31 - Was Menschen wirklich wollen Lese-PDF für Biblets

Vogelhuber, Scheelen - What people really want

Our core principle is: For people for whom the theoretical has
priority, the thirst for knowledge as well as the intellect are of the
highest priority. Problems are always approached directly and
factually.

Economic motive

• Entrepreneurship
• Benefit orientation
• Interest in material things
• Yield and efficiency
• Striving for financial independence, also with regard to
people with whom there is a close relationship (family)
• Pragmatic action

Core principle: A person who is economically motivated uses
all possible resources and adopts a pragmatic attitude,
whereby his actions are mainly geared towards achieving a
return as a result. In this context, efficiency is of paramount
importance.

Aesthetic motif

• Self-realization
• Pleasure
• Interest in "beautiful" things
• Striving for harmony
• Motivation through inspiring experiences/people/things
• Striving for potential development

Core sentence: For aesthetically motivated people, self-
realization and enjoyment come first. They judge

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